Google Ecommerce Analytics

SmithCart > Integration

 

SmithCart is fully integrated with Google Analytics.  Google Analytics is an awesome marketing tool you can use to collect information and optimize your store to drive more revenue. Google Analytics lets you measure sales, conversions and gives you insight into how visitors use your site.  It tracks how customers arrive to your site, including search engines, social networks, direct visits and referring sites. It also displays marketing, pay-per-click networks, email promotions and digital collateral such as links within PDF files.

This article will guide you step-by-step through installation, setup, and use of Google Analytics with SmithCart.


 

Contents

  1. Configuring your Google Account to Use Analytics
  2. Configuring SmithCart to Use Google Analytics
  3. Viewing Google Ecommerce Reports
  4. Abandon Shopping Carts

Configuring your Google Account to Use Analytics

This section will guide you through the configuration of your Google Analytics to be used with the SmithCart module.

To start collecting basic data from a website or mobile app:

  1. Create a new Analytics account if you do not have one. Visit google.com/analytics, click the Sign in to Analytics button (top right), and follow the on-screen instructions.
  2. Set up a property in the account you have created.
  3. Follow the instructions to set up web tracking.

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How to Track Ecommerce Transactions

To track Ecommerce transactions on your website, you will need to do two things:
 

  1. Enable Ecommerce Tracking in your Google Analytics account.
  2. Configure SmithCart to send the Ecommerce data to your Google Analytics account.

Adding Google Ecommerce Tracking To Your Google Account

  1. Login to your Google Analytics account.
  2. Click Admin in the upper right to go to the Analytics Administration area.

  3. On the Analytics Administration page select View Settings. This will take you to the VIEW PROFILE page.

  4. On the VIEW (PROFILE) page, in the Ecommerce Settings area, locate the Ecommerce tracking drop down selector. Select ‘Yes, an Ecommerce Site’ and then select the Apply button at the bottom to save your changes. You have now enabled Google Ecommerce Tracking on your Google Analytics account.

 

Important

Google can take 24 hours to display Ecommerce Tracking data in the Ecommerce reports. You can view your Ecommerce tracking data the day after you set your Ecommerce account up.

 

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Copy Your Google Analytics ID

For the next part of this walkthrough you will need your Google Analytics Tracking ID UA number. It looks like this UA-XXXXX-YY and can be found after you log into your Google Analytics account.

 
  1. On the Analytics Administration page select Property Settings. This will take you to the Property page.


  2. On the PROPERTY page locate the Tracking ID
 

 

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Configuring SmithCart to Use Google Analytics

Now that your Google account is correctly configured to use Analytics, you must link your account with your SmithCart.

Enter your Google Analytics Tracking ID UA

After you have enabled Ecommerce in your Google Analytics account, you'll need to ensure that SmithCart's sends the Ecommerce tracking data to Google Analytics. This involves entering your Google Analytics Tracking ID UA number into the Google Analytics ID text box in the Cart Settings.

 

 

That’s it. Your Google Ecommerce Tracking is set up and tracking data. You can review your results tomorrow from your Google Analytics account (Google delays data for 24 hours).

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Viewing Google Ecommerce Reports

Your Google Ecommerce Tracking is set up and tracking data. You can review your results tomorrow from your Google Analytics account (Google delays data for 24 hours).

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Reading Your Data within Your Google Account

  1. To view Google Ecommerce transactions from your website, first login to Google Analytics and then select Reporting.

  2. From the Reporting page, select Conversions and then Ecommerce to view the various Ecommerce reports. The Ecommerce Overview report is shown below.

Ecommerce Analytics Events

In addition to recording all of your sites transactions with Google Ecommerce Tracking in your Google Analytics account, SmithCart also records the following Ecommerce events:

 
Category Event Label Value
Checkout CompletedSale Transaction All line items purchased; Sku, Name, Category, Price, Quantity
Cart Add To Cart Product ProductName~Sku
Cart   Amount Line Total
Cart Delete Item Sku Sku value
Cart Clear Cart    
Cart Apply Coupon CouponCode Coupon applied
Cart Continue Shopping    
Saved Cart Save Cart    
Saved Cart View Saved Cart    
Saved Cart Share Cart SavedCartID SavedCartID
Saved Cart Update Saved Cart Description Description
Saved Cart Delete Saved Cart Description Description
 

To view Google Ecommerce Events from your website, first login to Google Analytics and then select Reporting as shown previously. Then select Content and then Events. The Events Overview report is shown below:

 

 

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Tracking Abandon Shopping Carts

Shopping cart abandonment is when shoppers put items in the their cart and then leave before completing purchase.  This causes online retailers a lot of pain.  The following are 14 reasons why shoppers abandon their carts.

 

It’s likely that customers are abandoning their carts for one or more of the reasons above. There could also be other reasons specific to your store. Instead of guessing, let’s use Google Analytics to track your checkout funnel and find out where users are bailing out of the checkout process.

 

Cart Abandonment Rate =

1 - (# of orders placed/number of shopping carts created)

 

 

Step 1 - Create a Goal

From your Google Analytics Admin panel, go to the Goals section under the third column "View".  If you have multiple web sites make sure you select the correct site in the properties dropdown.

 

On clicking through, you’ll be taken to the ‘Goal’ page where you can create a new goal.

 

Step 2 - Goal Setup

Click the red ‘Create Goal’ button to create a new goal. Next, select a template that defines what kind of goal you want to track. For cart abandonment, you want to select the ‘Checkout complete’ under the ‘Revenue’ section.

 

Step 3 - Describe the Goal

Now, you need to describe your goal and define the type of event you want to track. Give it a descriptive name to help you identify the goal in your reports. Then, choose the destination option because you want to track if customers reach your success or thank you page.

 

Step 4 - Define the Success URL

For Google Analytics to track if a customer has made a purchase it needs to know what the success page is. This is typically the page a customer sees after making a purchase. If you don’t know what your success URL is, go thru the SmithCart checkout and complete a test purchase.  Cut and paste the URL into Google Analytics and select the ‘Equals to’ option. 

 

Step 5 - Create the Funnel

The funnel is the path customers take to conversion or purchase. Toggle the funnel to "On".  Next, enter every URL that the customer passes through before successfully completing a purchase. 

 

After creating the funnel, save the goal. Google Analytics is now tracking and you can see the results in your reports.

 

Viewing Funnel Reports

In the Reporting tab, go to the Conversions section and look at the funnel visualization for your Goal. Be sure to select which goal you’re looking at from the drop down.

Here Google Analytics shows you your funnel.  Specifically look at which steps in the checkout process shoppers are abandoning their carts.

 

In the funnel report above, you can see that out of 15 shoppers, 5 are dropping out at the cart page, which is 33% of the users are abandoning their carts before the checkout page. The exit column shows which pages they navigate to from the cart page.