Products and SEO (Search Engine Optimization)

RazorCart > Products

RazorCartCart provides comprehensive search engine optimization (SEO) features to enable your store to achieve top search engine rankings in Google, Yahoo and Bing.

In the product setup area you can configure the product URL, page names, title tag, description meta tag, keyword meta tags and product photo alt tags for each product in your catalog. These are important SEO features that enable search engines to crawl and index each page in your product catalog and ensures that each page in your product catalog has unique URL’s, page names with important keywords and the proper meta tags.

To manage SEO Tags, navigate to the product setup screen. From the Admin Menu in your DNN portal, select RazorCart admin console:

 

 
 
You will be taken to the dashboard of your store. 
 
 
 
 
Select the Products tab under Inventory on the left hand side.
 
 
 
 
You will see the following screen:
 
 

 

Then, click the edit button on the product you wish to modify.

 



Select the SEO tab from the top menu bar.

 


The following screen will be displayed:
 

 

SEO URL– The keywords entered in this field will be dynamically added in the URL of the product detail page. This field should be unique for each product.

For example, if you have a product titled Rally Hat and you enter "Rally-Hat" as your product page name the product detail page URL would be the following:

yourdomain.com/Rally-Hat.aspx

Enter keywords that are relevant and targeted towards your product. Targeted keywords in the URL help your SEO rankings. If you enter several keywords use hyphens as dividers and not underscores as hyphens have proven better for SEO.

Click here for more information on setting up clean SEO friendly URL's on the product details page.

Note: The manage categories screen also has a field called “URL Keywords” that is used to build a unique URL on the product listing page. See the “Manage Categories” section below for more information.

Title Tag - The Title tag shows up in the top bar of the user's browser and is one of the most important things in good search engine positioning. Each page of your site should have a unique title tag with its own keywords that relate to the page. Title tag length should be between 50-80 characters long - including spaces. You should optimize for 1-2 of your most important product keyword phrases in the title tag.

Description Tag - The description meta tag is meant to describe what your page is about and must contain the popular search words from your keyword research. All of your product pages should have a unique description META tag and should include 3-4 of your most popular search words especially those used in your title tag and content. Try to have your most important keywords appear at the beginning of your description. Your description meta tag should not exceed 200 characters.

Keyword Tag - The keyword meta tag is not as important as it once was in search engine optimization but is still important for obtaining top search engine rankings. The keyword meta tag is should include the important keywords that relate to your products. Good meta keyword optimization include 3-4 of your most important keyword phrases, especially those used in your title tag and product description. Your keyword meta tag should not exceed 300 characters.

After you are done entering your SEO Meta Tags click the “Save” button to save your changes.

You now have all of the tools you need to add and manage your Product SEO with RazorCart! If you have any questions, please Contact Us.